Google Ads 2020: It is now clear that if you want to have more potential customers and sales, you should definitely use some online PPC (Pay-Per-Click) advertising. With a huge number of 63,000 searches per second, Google is the right place to do it.

In fact:

  • Google holds 90.46% of the world’s search engine market share.
  • Google is valued at $ 739 billion.
  • An average person does 3-4 searches every day.

Google is constantly adding and upgrading the huge suite of its products, which makes it difficult – for the typical advertiser – to track all the available viewing tools. Here are two of the new trends in Google Ads for 2020, in order for you to get a picture of how we can design the right marketing campaigns for your business.

Google Ads

Google Ads – Smart Bidding

In recent years, Google has invested heavily in artificial intelligence (AI), and Smart Bidding is one of the many results of this investment. Google’s definition is:

Smart Bidding is a subset of automatic bid strategies that use machine learning to optimize conversions or conversion value at each auction – a function known as “bidding at auction.”

Google’s AI system uses machine learning to automatically optimize conversions at any auction. Tell Google what your advertising goal is and Smart Bidding calculates how to achieve this within your budget.

Google Discovery Ads

Google unveiled Discover, the personalized mobile news stream, in late 2018. The goal of the stream is to show relevant content to users, even when they are not searching.

Discover content is arranged as cards for exploration and, depending on a user’s interests, includes different types such as videos, recipes, news articles and blog posts. Because the focus of the content is relevance, it doesn’t always give you the latest content – usually shows quality content.

Google Discover is available through the Google mobile application and by going to google.gr in a mobile browser. Users can control what appears in the flow, which leads to a more personalized experience.

Earlier this year, Google unveiled Discovery Ads, which are inherent ads that appear in many Google streaming environments.

Similar to promotional ads or YouTube ads, Discovery ads must be visually appealing and mobile friendly to look “natural” in the streams that appear. Google uses machine learning to optimize the placement of ads based on user search history, stream loyalty, and other factors.